Everything a brand does tells a story. We believe successful brands tell a story people actually care about and connect it perfectly across everything they do. That’s where we fit in. LATEST WORKView All → RESTORING AN ICONIC AUSSIE BRAND TO ITS FORMER GLORY. View Project → HOW HELGA'S BROUGHT A TASTE OF WHOLESOME TO THE BRATS. View Project → GIVING AWAY A BURIAL PLOT TO COMBAT PERMANENT FOOD COMAS View Project → IGNITING PASSIONS TO RECRUIT THE NEXT GENERATION. View Project → POSITIONING GARLIC BREAD AS AN IRRESISTIBLE EVERYDAY INDULGENCE View Project → POSITIONING YOUFOODZ TO STAND FOR MORE THAN JUST FOOD. View Project → HOW MAGGI SLURPED UP MARKET SHARE OFF AN O.G. View Project → BUILDING GROWTH BEYOND THE HUMBLE MUFFIN. View Project → MAKING WESTINGHOUSE AN ICON OF AUSSIE HOMES AGAIN. View Project → DRIVING GROWTH WITH POTTY-MOUTHED GARDEN GNOMES. View Project → GREATEST WORKView All → Fantastic Furniture . When It Feels Like HomeIncreasing consideration +5% by showing value for money is a beautiful thing. Tourism Australia . Australia In 8DProtecting the demand for an Aussie holiday during a global pandemic. Menulog . 420 HijackHow Menulog satisfied Australia's munchies on Snoop's favourite day. James Boag . Return to RuggedA suite of rugged-luxe Tasmanian travel itineraries made in partnership with James Boag and Tourism Tasmania. Schwarzkopf . Live ColourHow facilitating self expression through A.I. grew market share by 20%. Menulog . Run & WinTransforming delivery wait time for a better brand experience. Mitsubishi Heavy Industries . The Experts in AirMaking Mitsubishi Heavy Industries distinctive in a category of sameness. Sydney Opera House . Where Inspiration LivesPositioning Sydney Opera House as the place 'Where Inspiration Lives'. NEWSView All → Work That WorksIconic Aussie Brand, Praise Gets A Renovation From Connecting Plots Work That WorksHelga’s Brings A Taste Of Late Night Wholesome To The Brats Work That WorksConnecting Plots Has 4 Entries Accepted Into Campaign Brief The Work 2024 Work That WorksChartered Accountants ANZ And Connecting Plots Challenge Perceptions Of The Profession