Menulog420 Hijack Creative & Campaign IdeaComms StrategyContent & ConnectionsSocial & InfluencerProduction

Menulog’s MO is to target youth. And Snoop Dogg had really delivered for us. But Snoop’s contract had expired leaving a large gap in our advertising. So, we needed to find something from his world to keep people engaged, without the mega-star price tag. So we looked to one of his favourite days of the year. The 20th of April a.k.a 4/20 or International weed celebration day, where we noticed something interesting with the data, especially around 4:20pm. This sparked our idea.


Increase in orders(on 20/04/21)


Media impressions


In earned media value