30 SecondsLet's Clean Things Up Brand StrategyCreative PlatformContent + ProductionMedia partnershipsProduction

There’s nothing quite as satisfying as seeing something cleaned right before your eyes. That’s the simple insight behind the new brand platform for 30 SECONDS. ‘Let’s Clean Things Up’ champions the satisfaction of seeing a specialist cleaner at work, bringing a fun and unashamedly Aussie spin to an otherwise low-interest category. 30 SECONDS, the category leader in outdoor cleaning products with a strong footprint in hardware retailers, is looking to unlock growth and cement themselves as the go-to outdoor cleaner in the minds of Aussie and Kiwi consumers.

At the heart of the launch campaign are two stubby-wearing, potty-mouthed garden gnomes Gneil and Gnoelene who are on a mission to help Aussies and Kiwi’s keep their homes satisfyingly clean with 30 SECONDS. The potty-mouthed tone of voice of Gneil and Gnoelene act as a cohesive branding device throughout the 30 SECONDS brand and customer experience ranging from video, OOH, radio, social, digital and website through to in-store activations, sales collateral and internal communications.