Westinghouse'Happy to Help' Brand StrategyCreative & Campaign IdeaComms StrategyContent & ConnectionsProduction
Growth in home appliances is a long game and Westinghouse is locked in a David vs. Goliath battle for survival against two tech giants who are literally top of everyone’s minds. But when it comes to home appliances, Westinghouse knows people just want help to get the job done quickly and efficiently. Unlike their competitors, who push gimmicky tech with no practical benefit. ‘Happy To Help’ positions Westinghouse as the practical helping hand in Aussie homes that effortlessly gets people back to living.
The campaign has come to life across advertising to show how Westinghouse helps people get back to living, product content for those entering the market, sponsorships, activations and PR to drive relevance in culture and in retail and customer service to extend ‘Happy to Help’ 360.
