Australian Eggs'Bring The Bright' Brand StrategyCreative & Campaign IdeaComms StrategyContent & ConnectionsProduction

We know that Aussies love eggs. They’re healthy, versatile and at times decadent. However, outside of breakfast, people don’t necessarily think of eggs when it comes to snacks, lunch, and dinner. That's why our new creative platform, 'Bring the Bright' is elevating the use of eggs within a broader range of meal occasions by encouraging Aussie households to brighten not only their meals, but their entire family’s demeanour thanks to the flavour and rich nutrients packed inside eggs.

The platform brings a human element to eggs, with the launch campaign’s hero films capturing playful and relatable family moments, from the perfect flip to dinner prep’s cheeky interruptions. The campaign will roll out across TV, out of home, BVOD, social, digital and owned channels, coming to life through a range of emotional to more pragmatic creative that’s been tailor-made for each paid and owned channel.