UNLOCKING GROWTH BEYOND THE HUMBLE MUFFIN.

Our new brand platform for Muffin Break reframes how consumers see the brand, unifying their diverse product range under a common banner, and driving growth beyond the humble (albeit delicious) muffin. Part of an integrated marketing strategy, the new brand platform ‘Take a Breakation’ positions the brand as a respite from the busy day-to-day and as a place to take a meaningful break from the chaos and pressures of daily life. Muffin Break consumer comms has been sporadic in the past, driven predominantly by tactical campaigns and always on social activity. This brand platform forms part of a much bigger brand overhaul, including a new look and feel, a playful tone of voice, as well as new product developments supported with more consistent above the line activity.