Fantastic FurnitureScary Sofa Swap Creative PlatformIntegrated CampaignContentConnections planning

There’s nothing scarier than a ratty old sofa that someone has kept for way too long. Stained, saggy and definitely seen better days. We’ve all got a story of a scary sofa or know someone who has one. So for Halloween we set out to find Australia’s scariest sofa stories and turn them into Fantastic ones. Scary Sofa Swap is a tactical integrated campaign to drive sofa sales for Fantastic Furniture. The campaign activated through PR, social, content and media partnerships with KIIS and Spotify.

3200

Unique entries

16.3M

People reached

+300K

Incremental sales

+45K

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