Fantastic FurnitureScary Sofa Swap Creative & Campaign IdeaComms StrategyContent & ConnectionsProduction

There’s nothing scarier than a ratty old sofa that someone has kept for way too long. Stained, saggy and definitely seen better days. We’ve all got a story of a scary sofa or know someone who has one. So for Halloween we set out to find Australia’s scariest sofa stories and turn them into Fantastic ones. Scary Sofa Swap is a tactical integrated campaign to drive sofa sales for Fantastic Furniture. The campaign activated through PR, social, content and media partnerships with KIIS and Spotify.


Unique entries


People reached


Incremental sales


Click throughs to the website