Extending Milo Cereal's appeal from kids to teens.

There’s a big difference in the physical abilities of a year 7 student to someone in year 12, making high school tough in trying to keep up with your peers. Building on MILO’s strong association with active fun, ‘’Beast Mode – Activated’ evolves the MILO master brand focus on team sports to celebrate how MILO Protein helps teens unleash their own full potential, to take their training to the next level and successfully compete with their peers.