WestinghouseNow You Can Brand StrategyCreative & Campaign IdeaComms StrategyContent & ConnectionsProduction

Westinghouse were losing market share to competitors with technology products such as smartphones and TV’s. But these tech giants had lost touch with what consumers actually want. Not gimmicky gadgets like a TV on a fridge. They want appliances that get the job done better and easier. Westinghouse needed to differentiate from competitors and stay relevant and unexpected. Our brand platform and through the line campaigns have smashed sales targets, leading to a 37% increase in sales over two years, restoring the brands consideration and stealing share back from the tech brands who forgot that appliances are all about the homes they live in.


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