Immersive, digital, content, PR
Tourism Australia ‘Australia in 8D Audio’
At a time where people are craving travel experiences, but physically can’t, we wanted to create the next best thing…
‘Australia in 8D’ is a series of immersive films designed to transport viewers from around the world into the heart of some of Australia’s most breathtaking destinations and keep them dreaming of all of the experiences awaiting them when they are able to travel to Australia again.
Harnessing innovative 8D audio technology, the six films take viewers on a sensory journey, immersing them in the unique sights, sounds and textures of iconic destinations such as Uluru, Sydney Opera House, Fraser Island and the Daintree.
The videos have each been themed by colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions, and showcase the visual diversity and vibrancy found in Australia, and provide inspiration for future holiday plans.
Put your HEADPHONES ON 🎧
and enjoy the serenity.
The immersive project is rolling out across digital, social & PR. To experience the full suite of colours visit Australia.com