Communications platform, integrated campaign, Full funnel asset creation, programmatic.
Sydney Opera House ‘Where Inspiration Lives’
‘Where Inspiration Lives” is a unifying communications platform to drive awareness and ticketing for the Children, Families & Creative Learning program at Sydney Opera House.
Our strategic approach was anchored in the insight that when a child is exposed to creativity, it unlocks their limitless imagination. We developed the creative platform “Where Inspiration Lives” positioning Sydney Opera House as the place where a child’s imagination can be unlocked.
The campaign uses a full funnel approach from broad reaching brand awareness assets through to performance assets to drive ticketing and attendance of specific events.