Brand positioning, advertising, digital, content & social
MILO ‘For The Win’
MILO has launched its first major marketing campaign for its newly released ready-to-drink can.
Building on MILO’s strong association with active fun, the new platform ‘For the win’ evolves the masterbrand’s focus on team sports to celebrate how excellence can be expressed off the pitch and on the go.
Targeting active teens, the creative shows how MILO in a can fits into their lifestyles and inspires viewers to drink MILO to power their physical pursuits, whatever they are. ‘For the win’ aims to push people to try something new or do something better than ever and to share their efforts.
The campaign runs across various social channels, coinciding with the MILO can’s availability at major retailers and features content creators including Jiemba Sands and Benjamin Turland to produce authentic and audience relevant content across social platforms.