Taking MILO from the home to on the go.

Building on MILO’s strong association with active fun, ‘For the win’ evolves the masterbrand’s focus on team sports to celebrate how excellence can be expressed by individuals in solo pursuits.

Targeting active teens, the creative shows how MILO ready-to-drink fits into their lifestyles and inspires viewers to drink MILO to power their physical pursuits, whatever they are.

The campaign features content creators including Jiemba Sands and Benjamin Turland to produce authentic and audience relevant content across social platforms.

Hero Film

Social Ads

Snap Lens

OOH