Fantastic FurnitureCase Study Brand StrategyCreative & Campaign IdeaComms StrategyContent & ConnectionsProduction
After decades of discount prices & package deals, Fantastic Furniture had a problem with 64% of consumers seeing them as poor quality and cheap. Even their own customers referred to them as ‘plastic fantastic’. We needed to stop Aussies from being ashamed of buying Fantastic Furniture. Our brand campaign, ‘When It Feels Like Home, You Feel Like You’ became a statement of truth proving that with everyday low-prices and on-style furniture, Fantastic Furniture can help to enrich our homes by allowing life’s precious moments to play out.
+5%
Consideration
-3.2%
Perceptions of cheap
+5%
Value for money
+37%