JägermeisterWin At Home Creative & Campaign IdeaComms StrategyContent & ConnectionsProduction
The one thing you don’t do with a consumer promotion is put up barriers. You want entry to be as easy as possible. But when you’re giving away a home bar inspired by Berlins best nightclubs, worth $10,000 and a year’s supply of Jägermeister, you’re going to need some security. So we enlisted Frank Künster, legendary Berlin bouncer to front the competition and tell you whether or not you’re good enough to enter.
The Jägermeister home bar consumer promotion is aimed at increasing sales of Jägermeister classic and driving off-premise trial with consumers being encouraged to enter through neck tags on its products as well as through digital and social media.
