Menulog Is Giving Aussie's a Chance To Win Custom Katy Perry Inspired 'Sushi Sneakers'

Developed by Connecting Plots, the campaign extends the global brand platform in Australia by having some fun with the eclectic and indulgent iconography from Katy Perry’s larger-than-life ‘Did Somebody Say’ campaign, paying homage to her iconic sushi dress worn in the video.

To secure a pair of the coveted custom ‘Sushi Sneakers’ and a year’s supply of sushi, Menulog has partnered with TikTok to create a category-first branded lens and interactive game feature called ‘Menulog Run’, a way to enhance the delivery experience by giving customers game play during wait-time. Players must dodge bins and catch Aussie food favourites while navigating a Menulog courier as they race to complete a delivery on time.

The custom sneaker designs are modelled on the classic Nike Air Force 1s and feature a salmon maki roll inspired colour palette, complemented with striking rice prints, fishtail loops, emergency soy sauce pouch and a pair of chopsticks.

To bring the shoes to life, Menulog has collaborated with iconic Melbourne-based sneaker creator, Damian Sim “BespokeIND” who has designed custom shoes for celebrities and designers including Drake, French Montana, Dior and Louis Vuitton.