Ah, the dreaded razor blade throat. We’ve all been there, and it’s definitely not ideal. Thankfully, there’s always been Difflam for soothing relief. However, when it comes to those initial tickles and discomfort, it seems like everyone’s first thought is Strepsils.

To tackle this issue, Difflam expanded their product range by introducing non-medicated lozenges and launched an advertising campaign positioning themselves as the ultimate solution for any stage of a sore throat.

Unfortunately, the campaign didn’t perform, failing to resonate with consumers in conveying the emotional benefits of using Difflam.

That’s when Connecting Plots was brought in to renovate the creative and connect the Difflam story perfectly across every channel for both brand and product specific messaging.