For ANZ travelers, the tyranny of distance means that outside of the obligatory boarding pass instagram post at the airport, there’s little joy to be found until we reach our final destination. Unless of course, you happen to be traveling via one of the best airports in the world. With seemingly limitless experiences, the award-winning Singapore Changi Airport offers the chance to start the holiday early.

The new campaign celebrates the wealth of activities and experiences available across Changi’s four terminals and Jewel, its multi-dimensional entertainment and retail complex. From swimming pools to a mirror maze to robots serving the latest whisky, it is so much more than just an airport. It’s ‘a departure from ordinary.’

“We’ve been incredibly excited to bring this campaign to life. The work really captures the breadth of extraordinary experiences available that make Changi Airport more than your standard transit airport, but one that becomes part of the holiday experience itself.”

Changi Airport Group Vice President of Corporate & Marketing Communications, Kelvin Ng.

“Changi Airport really is a departure from ordinary. Being able to enjoy such a wide range of incredible experiences while breaking up your journey is an enticing proposition for travelers from Australia and New Zealand.”

Connecting Plots Creative Partner, Matt Geersen. 

The new work is the first to come out of independent creative agency, Connecting Plots since it was officially appointed as ANZ creative agency of record in August 2023 following a competitive pitch.

View the full campaign here →