Tourism AustraliaIt’s All Good Down Under Creative & Campaign IdeaComms StrategyContent & ConnectionsProduction

In Australia we don’t say hello. We say G’day. Because here, every day is a good day. ‘It’s All Good Down Under’ invites the world to meet the warm and welcoming personalities behind our tourism industry to give international holiday planners inspiration to help them plan their next Aussie holiday.

The platform features Hamish Blake and a raft of local operators and shines a light on all the good places, the good people and the world class experiences on offer here in Australia. ‘It’s All Good Down Under’ plays a critical role in promoting consideration with international tourists and supports the global brand campaign which is driving brand salience in all the key markets for Australia.