MenulogTreat Yo'self Creative & Campaign IdeaComms StrategyContent & ConnectionsProduction

Ordering any kind of delivery meal increases happiness. With this kind of instant satisfaction any reason will do to order Menulog. ‘Treat Yo’ Self’ is a retail platform that uses real customer data to appeal to specific audience groups with Menulog’s extensive range of partner restaurants, by creating 101 ‘little win’ excuses for customers to unabashedly succumb to their cravings and order with Menulog.

AFFINITY TARGETING

Using real customer data, creative was developed specifically for YouTube, targeting affinity and interest groups across fitness, gaming, home interests, sports and more. This allowed us to create personalised creative targeting specific audience groups.

The platform was used across advertising, in-app consumer promotions and sponsorships of gaming communities.

The more you order, the greater the chance to win.

PARTNERSHIPS WITH GAMING PLATFORMS TO TARGET KEY OCCASIONS.

Working alongside Twitch and other platforms, we brokered partnerships with influential gamers to promote Treat Yo’self occasions during gaming sessions.

CONSUMER PROMOTION WITH MASTERCARD.

We created the Treat Yo’ Self promotion, where customers could win a share of $150,000 in prizes when they paid with Mastercard.

The more you order, the greater the chance to win.