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Menulog had a problem with people going from hungry to hangry at record speed while waiting for food. And nobody wants hangry customers. Menulog Run is a TikTok hashtag challenge using a gamified lens to distract hangry customers while they wait for their delivery with immersive gameplay. Suit up as a Menulog courier, dodging bins and catching Aussie food fav’s while racing to complete a delivery on time to Katy’s house.
Players competed to win limited edition Katy Perry inspired Sushi Sneakers by uploading their UGC game play and sharing it to the campaign hashtag. With an average game-time of 27 seconds across 77,000 players this engaging user generated content achieved +17 million views and increased ad recall by 20.4%.
