Fantastic FurnitureCase Study Brand StrategyBrand PlatformCreative PlatformsIntegrated CampaignsTactical

After decades of discount prices & package deals, Fantastic Furniture had a problem with 64% of consumers seeing them as poor quality and cheap. Even their own customers referred to them as ‘plastic fantastic’. We needed to stop Aussies from being ashamed of buying Fantastic Furniture. We’ve contributed to considerable businesses growth in our 5 year tenure, taking Fantastic from a sales target of $415 mil per year to $650 mil in 2022.


sales YOY (5 years)


perceptions of cheap


value for money