PARTNERING WITH SPOTIFY TO PUT THE FEEL-GOOD VIBES BACK INTO CLEANING

Chux is an iconic Aussie cleaning brand with 50 years heritage in Aussie homes. But competitors are entering the market and stealing Chux’s lunch with inferior, lower quality products. But we know that Chux products are superior quality and provide a sensory, feel good cleaning experience the competitors can’t match. Research shows 94% of people crank up the tunes when they clean to make it more fun, and pleasurable.So we're turning cleaning into a vibe and make the chore of cleaning feel better than ever before with Chux products. At the heart of the campaign is a playlist curated in collaboration with Spotify of tracks proven to make cleans feel good.

Native reads and contextual ads were integrated across popular seasonal and cleaning playlists on Spotify, while paid channels were used to drive to the playlist. Influencers then road tested the playlist and invited their audiences to contribute songs.