INSPIRING ANZ TRAVELLERS TO EXPLORE SOUTHEAST ASIA THROUGH FLAVOUR.

According to Luxury Escapes’ Travel Trends 2024 Report, food tourism continues to be ranked as the most popular travel trend, with 58% of respondents saying that they plan to travel for food in the next 12 months. The new content series, ‘A Taste of Asia’, leverages this insight, using it to position Changi Airport as the ultimate gateway to Southeast Asia’s rich, authentic culinary culture. This offers Aussie travellers easy connections across the region while tapping into food as a key driver of travel decisions. The campaign follows Australian content creators Sinead Chabowski and Joshua Shediak on mouth-watering adventures across Chiang Mai, Phnom Penh, and Da Nang. Through a series of 3 minute episodes, they explore vibrant street markets, uncover hidden local gems, and highlight the diverse culinary cultures that make Southeast Asia a dream destination for food lovers.