Changi Airport GroupA Departure From Ordinary Brand StrategyCreative & Campaign IdeaComms StrategyContent & ConnectionsSocial & InfluencerProduction
For ANZ travelers, the tyranny of distance means that outside of the obligatory boarding pass instagram post at the airport, there’s little joy to be found until we reach our final destination. Unless of course, you happen to be traveling via one of the best airports in the world. With seemingly limitless experiences on offer, the award-winning Changi International Airport offers the chance to start the holiday early. The new campaign celebrates the wealth of activities and experiences available across Changi’s four terminals. From swimming pools to a mirror maze to robots serving the latest whisky, it is so much more than just an airport. It’s ‘a departure from ordinary.’