ENCOURAGING AUSSIES TO BRIGHTEN THEIR MEALS AND MOODS WITH AUSTRALIAN EGGS.

We know that Aussies love eggs. They’re healthy, versatile and, at times, decadent. However, outside of breakfast, people don’t necessarily think of eggs when it comes to snacks, lunch and dinner. That's why our new creative platform, 'Bring the Bright' elevates the use of eggs within a broader range of meal occasions by encouraging Aussie households to brighten not only their meals, but their entire family’s demeanour thanks to the flavour and rich nutrients packed inside eggs.

The platform brings a human element to eggs, with the campaign’s hero films capturing playful and relatable family moments, from the perfect flip to dinner prep’s cheeky interruptions. Rolling out across TV, out of home, BVOD, social, digital and owned channels, the campaign comes to life through a range of emotional to more pragmatic creative that’s been tailor-made for each paid and owned channel.

In its third year, and with our platform delivering delicious results, the ask was to celebrate how eggs bring Aussie families together across generations, while continuing to show how they elevate any meal occasion. Our campaign featured a daring egg getting behind the wheel, with a little help from a mystery driver, as they took on the obstacle course of a typical family home in order to make dinner shine.