Positioning Grinders as the coffee that can transform your day for the better.

Brand Strategy | Creative platform | Integrated campaign

A good coffee has the power to transform grumpy humans into happy ones. Luckily for us, Grinders makes coffee easy. Whether you’re at home or in a cafe you know great coffee is close at hand so you can sit back and just enjoy the moment.

This is the simple thought that sits behind our new brand platform for Grinders – ‘Grounds for a Good Day’.

‘Grounds for a Good Day’ shows how a Grinders coffee can transform life’s everyday moments. A delicious coffee literally has the power to change your day for the better.

The campaign comes to life via a collaboration with illustrator Georgia Perry whose joyful print and pattern focused illustrations playfully interact with packshot photography to remind us of the positive influence a good cuppa can have on different moments throughout the day.

The ‘Grounds for a Good Day’ brand platform was rolled out nationally in OOH, point of sale, digital and social media.

Digital OOH

OOH