Category Archives: Uncategorized

Posted by February 27, 2019 Uncategorized No Comments

Maximus ‘Sweat Happens’.

Maximus is the non-sports sports drink. 
 
So to help everyone understand this, we’re pointing out that you don’t need to be an athlete to drink Maximus, you just need to sweat.
 
‘Sweat Happens’ is a celebration of all those sweaty moments that Maximus is here to assist with. From the broken A/C, to the flakey apprentice, the spicy vindaloo, to the accidental reply-all. No matter what’s got you sweating, Maximus has your back.
 
The integrated campaign is currently rolling out across Digital, OOH, Print, in-store and social.
Posted by May 23, 2018 Uncategorized No Comments

Westinghouse celebrates the chaos of family life in new brand campaign.

Westinghouse has refreshed it’s Really Clever brand proposition with a new integrated campaign which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.

Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.

“Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers”, says Electrolux Home Products Marketing Director Anastasia Barlas. She adds “This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them”

The campaign will be rolled out across broadcast, digital, social & retail.