Influencers aren’t a new concept. Take your boy Jesus for example.
For over 70 years businesses have leveraged people of influence in marcomms as a strategy to build their brand and grow their bottom-line.
The $250B Creator economy has been a ‘gold rush’ on a new type of influencer, one who operates autonomously and can deliver immediate short term results but who has very little understanding of how brands are built over time.
Put simply, the long-term impact of using influencers is unknown.
‘Influencers Reimagined’ reimagines the brave new world of influencer marketing with a twist of long term brand building to identify the real potential – making it invaluable in delivering bigger brand and business impact in both the short term and long term.
