RESTORING AN ICONIC AUSSIE BRAND TO ITS FORMER GLORY

There are some things in life that just get better when you ‘give it some mayo’. The outside of a grilled cheese jaffle to make it crunchy, in your scrambled eggs to make them creamy and even in your baking to add richness and moisture. But also stories, cricket, netball, singing, beatboxing, piano, inventions, darts, dancing, bottle flip challenges, made-up games and even applying makeup. The list is endless. An evolution from the iconic 80s jingle that made Praise famous, Praise’s new call to arms - ‘Give It Some Mayo’ solidifies its rightful claim as the category leader and takes the brand back to its lighthearted origins, by celebrating all the great Aussie things made even better by ‘giving it some mayo’.