REPOSITIONING YOUFOODZ FOR GROWTH IN AN UNDIFFERENTIATED CATEGORY.

It’s easy to get dragged under by the sea of chaos that is modern life. But what if we could not only drag people out of that sea, but give them a surfboard to make the most of it? Enter YouFoodz. A leader in the ready-to-heat space. We developed a new brand platform that shifted focus from impulse buying to one of planning ahead, giving people time back in their day to do more of the things they love. Crushing goals, spending time with the family, or simply binging the hottest new show. Happy Dayz. The Happy Dayz platform was brought to life through a clever bear whose use of YouFoodz and forward planning has put him ahead of the game.

A furry asset to help Youfoodz stand apart and link their brand story across every channel. From brand through to performance, targeting specific motivators for each audience with unique messaging.