Connecting Plots helps Nescafé launch new 98% sugar free mixers range

Menulog appoints Connecting Plots as social agency following a competitive pitch

Menulog has appointed Connecting Plots as their social agency of record following a competitive pitch between at least three agencies.

“Connecting Plots have a refreshing perspective on social-first thinking that’s proven through their case studies.” says Menulog CMO Simon Cheng, who continues “The work they presented gives us confidence in them as a partner to help us grow our brand & bring our unapologetic platform to life in existing and emerging social channels like TikTok”.

“We’re thrilled to be partnering with such an ambitious & motivated client & agency team. Menulog is a true challenger brand that has much to offer, so we’re excited about showing how social can help capitalise on that potential”, said Lewis Steele, Head of Social & Content at Connecting Plots.

Connecting Plots will join an agency group that includes McCann, UM and Map & Page.

We launch Nestlé’s first TikTok Campaign

The #MILOfreestyle challenge gets the Aussie TikTok community to show off their best freestyle soccer skills. The campaign is the first TikTok Challenge for a Nestlé brand and activates on the existing brand platform “Sport is a great teacher”, making it participative in social and driving brand love. 

Launched by a variety of Aussie TikTok creators like Jamie Zhu and Eliza Murphy the campaign comes at a time when sporting clubs are closed across the country allowing people to still stay active and competitive in a safe environment.

 

Connecting Plots launches first campaign for Casella Family Brands

Casella Family Brands has appointed Connecting Plots as lead creative agency across Magic Box Wines, part of their premium wine portfolio.  ‘Welcome to Magic Hour’, is the first brand campaign for The Magic Box Wine Collection, bringing to life the newly developed brand identity and global brand platform ‘Wonders Never Cease’. 

“We’re excited to be working with Connecting Plots, whose integrated offering is helping us build our brand over the long term.” Says Adrienne Renton, Senior Brand Manager. The ‘Welcome to Magic Hour’ campaign celebrates the transition from day to night, work to play, where wonder, anticipation and excitement builds as to where the evening may lead. The campaign aims to engage target consumers with an authentic brand experience and build relevance at key drinking occasions and with appropriate social cues. 

At the heart of the campaign is a suite of video assets which capture and celebrate the beauty, energy and excitement of this transitionary period in a distinctive and ownable way for Magic Box and help consumers understand the varietals in the range. 

The film project was crowdsourced through a global creative community, including influencers, filmmakers and Getty custom content to capture how magic hour is experienced in amazing locations and various time zones across the globe.

Tom Phillips, MD of Connecting Plots explains: “We know from experience that authenticity is key in building a strong emotional connection, especially with younger adults. By co-creating with a community of content creators, we’re able to circumnavigate the veneer of traditional advertising and build awareness of the brand in a way that’s authentic and entice target consumers into discovering more about Magic Box.” 

The campaign is currently rolling out in Australia with in-store activity to support the campaign and drive purchase and trial. 

 Connecting Plots is also working across the Peter Lehmann range.