There’s no need to skip breakfast with Uncle Tobys Breakfast Bakes!
Leveraging the new Uncle Tobys Oats big brand idea ‘For Goodness Sake!’, the new Uncle Tobys Breakfast Bakes work humorously shows how fulfilling the goodness of Breakfast Bakes is in comparison to fad diet options that leave you feeling unsatisfied.
By leaning into audience behaviours in-channel, we were able to further dramatise that Breakfast Bakes can offer you ‘goodness on the go’, so there’s no need to skip breakfast… only the YouTube pre-rolls!
The work is currently live across YouTube, socials and out-of-home. Check out the work below.
Agency: Connecting Plots
ECD – David Jansen
Art director – Matt Geerson
Copywriter – John Gault
Designer – Joe Davies – Griffith
Studio Producer – Bonnie Ledsam
TV Producer – Henry Richardson
Director – Greta lee Jackson
Project Director – Gwendolyn Jimenez
Business Director – Jack Blades