Uncle Tobys Launches New Breakfast Bakes Campaign Via Connecting Plots

There’s no need to skip breakfast with Uncle Tobys Breakfast Bakes! 

Leveraging the new Uncle Tobys Oats big brand idea ‘For Goodness Sake!’, the new Uncle Tobys Breakfast Bakes work humorously shows how fulfilling the goodness of Breakfast Bakes is in comparison to fad diet options that leave you feeling unsatisfied. 

By leaning into audience behaviours in-channel, we were able to further dramatise that Breakfast Bakes can offer you ‘goodness on the go’, so there’s no need to skip breakfast… only the YouTube pre-rolls!

The work is currently live across YouTube, socials and out-of-home. Check out the work below.

YouTube

Socials

 OOH

Credits 

Agency: Connecting Plots

ECD – David Jansen

Art director – Matt Geerson

Copywriter – John Gault 

Designer – Joe Davies – Griffith 

Studio Producer – Bonnie Ledsam

TV Producer – Henry Richardson 

Director – Greta lee Jackson 

Project Director – Gwendolyn Jimenez

Business Director – Jack Blades