ENCOURAGING FREESTYLING WITH PRAISE TO COMBAT FOOD WASTE.

With the rise of delivery apps people are eating something new every single day and it's contributing to food waste.

But why choose delivery when your fridge holds all the ingredients you'll ever need to make a yummy meal.

Fridge Freestylers reminds Aussies of how good it feels to get creative in the kitchen with a little help from Praise and do their part for the planet too.

The campaign rolled out across social, digital, OOH, owned channels and POS.