Connecting Plots

    Brand Positioning

    FROM PLASTIC FANTASTIC TO IKEA’S BIGGEST THREAT.

    ‘WHEN IT FEELS LIKE HOME’ WINS APAC EFFIE AWARD IN RETAIL CATEGORY

    Making Mitsubishi Heavy Industries distinctive in a category of sameness

    PRIMING TRAVELLERS FOR AUSTRALIA’S BORDERS REOPENING

    A home bar promo so good, we put a bouncer at the entry

    How facilitating self expression grew market share by 20%.

    BRINGING RELEVANCE BACK TO A HERITAGE BRAND IN A CATEGORY OBSESSED WITH TECH

    HOW MENULOG SATISFIED AUSTRALIA’S MUNCHIES ON SNOOPS FAVOURITE DAY

    BUILDING ON 130 YEARS OF MAKING SMILES

    Creation of the brand platform & global launch.

    Positioning creative learning program at Sydney Opera House as the place ‘Where Inspiration Lives’.

    Positioning NESCAFÉ as the quality ‘on the go’ coffee for launch.

    Disrupting a category that only talks to elite athletes.

    Taking MILO from the home to on-the-go.

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