Brand Positioning

Making Mitsubishi Heavy Industries distinctive in a category of sameness

From ‘plastic fantastic’ to IKEA’s biggest threat.

Bringing relevance back to a heritage brand in a category obsessed with tech.

Positioning Grinders as the coffee that can transform your day for the better.

Extending MILO Cereal’s appeal from kids into teens.

Creation of the brand platform & global launch.

Positioning creative learning program at Sydney Opera House as the place ‘Where Inspiration Lives’.

Positioning Mitsubishi Heavy Industries as the ‘Experts In Air’.

Brand platform for one of Australia’s most respected wine brands.

Getting Aussies to trade in their scary sofa for a Fantastic one.

Positioning NESCAFÉ as the quality ‘on the go’ coffee for launch.

Disrupting a category that only talks to elite athletes.

Taking MILO from the home to on-the-go.