
Localising global brand platform and launching into Australia.
As part of a global digital transformation strategy, WW (formerly Weight Watchers) launched ‘MyWW’, a digital and app based programme which allows customers to customise a solution to fit their unique lifestyle.
‘MyWW’, a new program which is customised to fit each customers unique lifestyle was launched as an integrated direct response campaign rolled out across TV, digital, social, OOH & radio.
30 Second Broadcast Assets
15 sec Social Versions
Out of Home
