Localising global brand platform and launching into Australia.

As part of a global digital transformation strategy, WW (formerly Weight Watchers) launched ‘MyWW’, a digital and app based programme which allows customers to customise a solution to fit their unique lifestyle.

‘MyWW’, a new program which is customised to fit each customers unique lifestyle was launched as an integrated direct response campaign rolled out across TV, digital, social, OOH & radio.

30 Second Broadcast Assets

15 sec Social Versions

Out of Home

Product Ads

Direct Response

Aquisition Ads