‘When it feels like Home’ for Fantastic Furniture an APAC Effies Finalist.
Brand Strategy | Creative platform | Integrated campaign | Connections Planning
‘When it feels like home, you feel like you’ is down to the final two in the Retail category of the 2022 Effie APAC Awards – up against BMF Sydney with their Christmas campaign for ALDI Australia.
‘When it feels like home, you feel like you’ proves that with everyday low-prices and on-style furniture, Fantastic enriches Aussie homes, allowing life’s precious moments to play out. The campaign invites the audience to quietly observe real and unguarded moments of comfort, humour and honesty, all set to the backdrop of Fantastic Furniture.
We turned shame to fame, grew consideration by 5%+, dropped perceptions of ‘cheap’ by -3.91% and lifted perceptions of ‘value for money’ by +4.99%.