Relaunching Westinghouse into Laundry after 10 year hiatus using our ‘Now You Can’ brand platform.
Brand Strategy | Creative platform | Integrated campaign | Connections Planning
With over 60 years of innovation behind them, Westinghouse is now offering a sophisticated and beautifully designed laundry range that brings to market innovative features for consumers – synonymous with all Westinghouse products.
The campaign continues to break category conventions with a unique, stylised visual language and playful characters and is a continuation of our existing brand platform ‘Now You Can’, which has helped Westinghouse achieve +30% increase in sales and also elevate Westinghouse’s consideration up into 3rd in the kitchen category.
The integrated campaign is across TV, OOH, digital, social and print.