Social, PR, content and influencers.
Uncle Tobys ‘#bakeANZACbiscuits’
#BakeANZACBiscuits was an initiative to create a movement of connection and generosity around the ANZAC tradition.
For the first time in nearly 100 years, Aussie’s were unable to pay their respect to the ANZAC’s in person due to CV19. By encouraging Aussies to stay in and bake together and share their Anzacs on social via #tag, we could position Uncle Toby’s as a brand that supports the Aussie spirit during a challenging time.
The campaign was activated in PR, social and influencers.