Social and Content
Tooheys ‘Return of the Icons’
The story of two loveable characters: Nathan (Hindy) Hindmarsh and his best mate, a talking classic Tooheys can, who are both on a mission to bring back the iconic Tooheys of yesteryear. Hindy and Can began by recreating the iconic ‘I Feel Like a Tooheys’ anthem before launching a limited edition 30 pack of iconic Tooheys cans.
This campaign activated in digital and content.