TAKING MILO FROM AT HOME WITH KIDS TO ON THE GO WITH TEENS.
MILO, a brand loved by all Australians, had developed a new ready to drink format as a way to migrate from kids into teens.
The problem was MILO isn’t cool to teenagers.
However, the new format was am opportunity to offer something new to suit their active teenage lifestyle at a time in their lives when they are building their own identity.
‘For the win’ is grounded in the simple thought that in our formative years, a win isn’t always about beating someone, it can be just doing something better than you’ve ever done it before. And MILO RTD helps you go after these wins, whatever they are.
The campaign features content creators including Jiemba Sands and Benjamin Turland to produce authentic and audience relevant content across social platforms.
BRAND STRATEGY, BRAND PLATFORM, CREATIVE PLATFORMS, INTEGRATED CAMPAIGNS, TACTICAL.
Enjoyed the ad
It’s my kind of ad.
POINT OF SALE
Due to timelines with shopper, starting point was the development of a key visual to demonstrate crave appeal of the product and new format.
BRANDED AD MADE WITH NATIVE CONTENT.
To ensure the creative suits the channel characteristics and feels native, we co-created with a selected group of stunt and sport creators.