PRODUCT: SEEK App
TYPE: Direct Response
We created the ‘On-The-Go Job Hunter’ character to be the cornerstone of a direct response campaign to drive download and re-engagement of the Seek App.
Via a suite of cinemagraphs and illustrations we depicted our ‘On-The-Go Job Hunter’ in job hunting situations & locations now made possible by the SEEK App.
The cinemagraph creative and retargeting strategy decreased cost per install by 26% and cost per engagement by 97%