CLIENT: Electrolux Home Products
TYPE: Brand Positioning, Brand platform, Integrated Campaign
Really Clever challenges category conventions and celebrate’s the chaos of modern family households as a way to demonstrate the brands innovative product features & benefits.
The campaign comprised of 57 assets, designed natively for each channel, to maximise effectiveness, ad recall and minimise media wastage.
RESULTS: 64% increase in sales, including selling out of French Door Fridges, moving Westinghouse into top 3 consideration set & a 57% completion rate on video in skippable environments