CLIENT Electrolux Home Products

BRAND Westinghouse

SUMMARY
Our approach was to challenge category conventions and celebrate the chaos of modern family households to demonstrate the brands innovative product features.

The campaign comprised of 57 assets, designed natively for each channel, to maximise effectiveness, ad recall and minimise media wastage.

“Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers”, says Electrolux Home Products Marketing Director Anastasia Barlas. She adds “This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them”