POSITIONING RETIREMENT LIVING AS THE FUTURE YOU DESERVE.
Retirement is the chapter of our lives when we can finally say “we earned this!”
Years of working hard, paying off the mortgage, watching your kids grow and putting them through school gives you the right to now put yourself first and demand as much from your retirement as life demanded of you.
‘Long Live Me’ positions Lendlease Retirement Living as a partner in actively improving the life our audience are living and to demand more from the opportunity they’ve worked hard to create whilst doing it in a place they can live well.
BRAND STRATEGY, BRAND PLATFORM, CREATIVE PLATFORMS, INTEGRATED CAMPAIGNS, TACTICAL.