POSITIONING NESCAFÉ AS THE QUALITY ON THE GO COFFEE.
We’re all creatures of habit. But life is so much more interesting when you mix things up. Little changes to our routines can freshen our minds and give our day a fresh perspective.
This is the insight that sits behind how we positioned and launched NESCAFÉ Iced Coffee. A ready to drink format and a great alternative to our everyday coffee routine. Perfect when you feel like trying something a bit different.
Consumer research, brand strategy, brand positioning, brand platform, creative platform, integrated campaign, production.