POSITIONING SYDNEY OPERA HOUSE AS THE PLACE ‘WHERE INSPIRATION LIVES’ | Connecting Plots ‘It's All Good Down Under’ plays a critical role in promoting consideration with international tourists and supports the global brand campaign which is driving brand salience in all the key markets for Australia.

POSITIONING SYDNEY OPERA HOUSE AS THE PLACE ‘WHERE INSPIRATION LIVES’.

When a child experiences powerful creativity, it unlocks their imagination and magical things happen. That’s the simple thought behind this communications platform for the Children, Families & Creative Learning program at Sydney Opera House.

The campaign consists of broad reaching brand awareness assets through to acquisition assets to drive attendance of specific events.

Creative platform, integrated campaign, production, social.