Brand positioning, advertising, digital, content & social
Mitsubishi Heavy Industries ‘Experts In Air’
“The experts in air” is a new brand positioning for Mitsubishi Heavy Industries Air-Conditioners Australia. It demonstrates that the brand’s high satisfaction rate and trust levels are a result of its mastery of air, as proven through their Canstar and Choice Awards. With the category often dominated by cash-back incentives and celebrity spokespeople, this brand platform and launch campaign creates a whitespace for MHIAA helping them to stand apart and drive distinction.