Making Mitsubishi Heavy Industries distinctive in a category of sameness.

Brand Positioning | Creative platform | Integrated campaign | Connections Planning

Through a rich engineering heritage, constant innovation and accolades, Mitsubishi Heavy Industries have set themselves apart as the Experts in Air in Australia.

But to keep this status they continually explore the air. Exploration that goes beyond pure engineering and science. To truly understand the air their technicians live and breathe it. Literally. All so others can enjoy it at home or the office.

This campaign is the next iteration of our ‘The Experts in Air’ brand platform which continues to push MHIAA to be distinctive in a category of sameness, adding proof to high customer satisfaction and trust scores through the Canstar and Choice Awards.

The Campaign