CLIENT: Coca Cola Amatil
BRAND: Miller Genuine Draft
TYPE: Integrated campaign & consumer experience.
The Miller Design Lab is a series of sold out creative and cultural events in Melbourne Australia to help Miller Genuine Draft grow it’s local credentials as a premium beer.
A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform, curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.