How Menulog satisfied Australia’s munchies on Snoop’s favourite day.

Creative idea | Integrated tactical campaign | PR | Production

Menulog’s MO is to target youth. And Snoop Dogg had really delivered for us.

But Snoop’s contract had expired leaving a gap in our advertising. So, we needed to find something from his world to keep people engaged, without the mega-star price tag.

So, we looked to one of his favourite days of the year. The 20th of April a.k.a 4/20. We noticed something interesting with the data, especially around 4:20pm. This sparked our idea.

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