Brand positioning, advertising, digital, content & social
Menulog ‘The Menulog 420 Hijack’
Menulog’s MO is to target youth. And Snoop Dogg had really delivered for us.
But Snoop’s contract had expired leaving a gap in our advertising. So, we needed to find something from his world to keep people engaged, without the mega-star price tag.
So, we looked to one of his favourite days of the year. The 20th of April a.k.a 4/20. We noticed something interesting with the data, especially around 4:20pm. This sparked our idea.
INTRODUCING THE MENULOG 420 HIJACK.