How we kept Snoop’s anthem in people’s ears but Menulog in people’s minds.
Menulog is all about delivering joy and Snoop’s take on ‘Did Somebody Say?’ had done just that.
The only problem was, Snoop was stealing the limelight. We needed a way to keep Snoop’s anthem in everyone’s ears, but Menulog in everyone’s minds.
So we turned to the Aussie music scene and TikTok to help us by challenging people to put their own spin on Snoop’s ‘Did Somebody Say?’.
All punters had to do was spit a duet with local artist Big Twisty for the chance to win a recording prize with Mushroom, valued at $25K.
The campaign reached over 4.46 million people in Australia with a 20% increase in ad recall on YouTube, a 31% increase in ad recall on Spotify and a PR reach of over 1.5 million people.