Keeping Snoop’s anthem in peoples ears & Menulog on people’s minds.
Menulog is all about delivering joy and Snoops take on the “Did Somebody say” anthem had done just that. The only problem was, Snoop was stealing the limelight. So we needed a way to keep Snoops anthem in everyone’s ears, but Menulog in everyone’s minds.
So we turned to the Aussie music scene and Tiktok to help us by challenging people to put their own spin on Snoop’s “Did somebody say?”
The campaigned reached over 4.46 million people in Australia, with 23.8 million views, a 6% increase in ad recall and PR reach to the value of 1.5 million people.